APEX ENTERTAINMENT
Insight: People crave active, engaging ways to connect with like-minded individuals, and they trust peer reviews to validate their choices.
Big Idea: APEX: Where Fun Connects Us.
Execution: Highlight APEX Entertainment as the ultimate destination for social connection through engaging content that showcases its diverse offerings. Use real customer experiences to build trust and increase online reviews, positioning APEX as a go-to spot for fun and connection.
CLEAR PATH FOR VETERANS
Insight: Younger veterans (18-49) in New York, while a minority, share a unique camaraderie and seek a welcoming space that helps them navigate the transition to civilian life, reflecting their evolving, diverse community.
Big Idea: A Place to Call Home for Every Veteran.
Execution: Showcase the organization as more than just a service—it’s a home for veterans. Use real footage from the campus to highlight the sense of belonging, trust, and shared values that resonate with the military community.
Meet the real MVPs: Clear Path's service dogs making a difference in the lives of veterans. #ServiceDogMagic 🌟🐶
The pulse of Clear Path beats with compassion and purpose. Take a peek into our daily rhythm and feel the warmth of community. #ClearPathHeartbeat 🥁💙
Flavors of gratitude and plates full of care – that's what our volunteer chefs at Clear Path bring to the table every day. #ClearPathFeast 🥗👨🍳
