Client: Heinz | Product: Heinz Jalapeño Ketchup
Problem: The ketchup category at large is in decline due to growing condiment choices, such as hot sauce and BBQ sauce, and economic uncertainty.
Insight: People tend to avoid trying new things.
Big Idea: The Prank Bottle
Art Director: Olivia Dublin
CASE STUDY VIDEO
https://vimeo.com/1039543208?share=copy
BOARDS
This project has not been commissioned or approved by the client. It was created as a class assignment.
